The role

We are looking for a highly strategic and analytical Marketing Measurement & Testing Lead (Individual Contributor), Paid Search (m/f/x) to drive the evolution of our Paid Search advertising efforts. This is a high-impact individual contributor role, sitting at the intersection of performance marketing, ad tech, and automation. As a key expert within the team, you will own the global testing and measurement strategy for Paid Search, ensuring data-driven decision-making that unlocks new growth opportunities. You will play a critical role in budgeting, infrastructure development, and automation, collaborating with cross-functional teams to ensure Paid Search operates at peak efficiency.

Your impact

As Marketing Measurement & Testing Lead, Paid Search, you will drive key initiatives across four strategic areas:

Platform Leadership & Innovation

• Serve as the go-to expert on Paid Search, providing strategic guidance on Google Ads (Search, Shopping, AI Max), with a deep understanding of platform mechanics, auction dynamics, and optimisation levers.
• Anticipate and adapt to platform updates, leveraging industry trends and data insights to drive continuous innovation and stay ahead of the curve.
• Collaborate with platform partners to pilot new solutions, enhance measurement capabilities, and improve efficiency.
• Advise and collaborate with the Paid Search Campaign Ops team, ensuring platform strategies are optimised with best-in-class practices and advanced ad tech solutions.

Measurement & Testing

• Own the Paid Search experimentation roadmap, spanning bidding signal optimization, landing pages, and audience and keyword targeting, with a clear framework for rigour, scalability, and cross-team knowledge-sharing.
• Develop and refine experimentation frameworks, including A/B tests, Incrementality lift tests (Geo lift /  conversion/user based tests), and attribution modelling.
• Analyse test results to inform data-driven decisions and uncover new growth opportunities.
• Collaborate with analytics, data and Strategy & Operations teams to continuously align on testing timeline and priorities.
• Ensure proper budgeting processes, including daily and weekly pacing, are aligned with strategic goals and seasonality.

Automation & Infrastructure

• Partner with Product and AdTech on the development of measurement infrastructure, attribution models, automation tooling, and campaign technology, acting as the primary Paid Search voice in cross-functional initiatives.
• Own and develop the automation of reporting for key tests, performance tracking and measurement.
• Drive adoption of scripts, AI-native platform features, and internal tools to systematically reduce manual overhead and scale high-performing activity.
• Ensure automation efforts align with overall business objectives and drive operational efficiencies.

Channel Performance & Strategy

• De-average performance across keywords, queries, devices, audiences, geos, landing pages, offers, and ad copy, setting the standard for analytical depth across international markets and portfolio of brands.
• Challenge and influence global and local stakeholders, including senior leadership, constructively driving alignment across Analytics, Strategy & Operations, Product, and AdTech.

You are…

• A sought-after expert in Paid Search strategy and campaign management (Google Ads and Bing Ads in text search, PMAX, Shopping, and AI Max), consulted by peers and capable of influencing senior stakeholders with a clear point of view
• Deeply fluent in performance marketing metrics (CPC, CVR, CTR, CAC, LTV) with a proven ability to translate data into strategic decisions and scalable improvements
• Entrepreneurial in mindset, you see opportunities rather than problems, and proactively challenge the status quo to drive step-change improvements
• A strong analytical thinker, comfortable independently building complex models and surfacing insights others wouldn’t find
• Energised by working at the intersection of performance marketing and technology, with a genuine interest in measurement, attribution, and automation
• Able to communicate complex performance narratives with clarity and conviction to all levels, including senior leadership
• Comfortable operating with a high degree of autonomy in a global, matrixed organisation

At a minimum, you have……

• An excellent degree in Marketing, Business, Analytics, or a related field
• 7+ years of hands-on experience in Paid Search, either from an agency or client-side role
• Proven track record of owning or leading a structured experimentation programme, with clear frameworks for testing, measurement, and knowledge-sharing
• Strong analytical skills, translating complex data into actionable insights and scalable improvements
• Experience partnering with Product or AdTech teams on measurement, infrastructure, or tooling initiatives
• Proven ability to lead high-impact initiatives and drive measurable results across large-scale, international accounts
• Experience with incrementality testing, attribution modelling, or conversion lift studies
• Experience driving automation and AI adoption (scripts, tools, or platform features) to scale operations
• Hands on experience with Google Ads (Search, Shopping, Performance Max)

What we offer

Elevate your lifestyle! Join one of Europe’s fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we’ve got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24⁄7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it’s a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

Description

MGID is one of the world’s leading native advertising platforms, working with thousands of publishers and brands globally.

We are looking for a Senior Email & Lifecycle Marketing Manager to own and develop our global email marketing and lifecycle communication. Email is one of MGID’s key owned communication channels, used to engage prospects, clients, and partners across different stages of their relationship with the company.

We are looking for a proactive marketer who can not only execute campaigns but also identify communication opportunities, build automated journeys, improve segmentation, and use data and AI to make engagement more relevant and scalable.

Requirements

Who you are:

• 4+ years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation.

• Strong hands-on email marketing experience in a B2B environment.

• Experience building automated and trigger-based marketing journeys.

• Good practical knowledge of HubSpot, including workflows, lists, segmentation, properties and campaign automation.

• Experience with lifecycle marketing, lead nurturing, activation, retention or reactivation programs.

• Strong understanding of segmentation, personalization, and behavioral communication.

• Strong analytical skills and ability to optimize communication based on data.

• Ability to independently identify opportunities and turn them into marketing initiatives.

Will be a plus:

• Experience working with global or multi-market campaigns.

• Ability to work cross-functionally with Product Marketing, Content, Design, Sales, and regional teams.

• Experience with AI tools and LLM-based marketing automation, including personalization, content adaptation, and workflow optimization.

• Hands-on experience with Make, Zapier, n8n, CRM enrichment tools, APIs, integrations, or webhooks.

• Experience with B2B SaaS, AdTech, MarTech, or other global B2B environments.

• Experience with multichannel lifecycle marketing, including push, messaging, chatbots, or website communication.

• Understanding of lead scoring, behavioral signals, segmentation, and database hygiene.

• Experience with email deliverability and knowledge of GDPR, CAN-SPAM, consent, and unsubscribe requirements.

• Experience with campaign localization, A/B testing, and lifecycle marketing documentation.

Languages proficiency:

• English proficiency at Upper-Intermediate level or higher.

What will you do:

Email & Lifecycle Marketing:

Develop and continuously improve MGID’s global email marketing strategy.

Plan and execute communication across key lifecycle stages, including:

• lead nurturing;

• client activation;

• product adoption;

• retention;

• reactivation;

• upsell and cross-sell;

• product announcements;

• educational communication;

• newsletters;

• webinars and events;

• regional and global marketing campaigns.

Build communication journeys for both Advertiser and Publisher audiences, as well as other relevant MGID audiences.

Analytics & Optimization:

Define and monitor email and lifecycle marketing performance.

Track metrics including:

• delivery rate;

• open rate;

• CTR;

• reply rate;

• unsubscribe rate;

• conversion rate;

• activation and reactivation;

• engagement by audience and lifecycle stage.

Run structured experiments around:

• subject lines;

• messaging;

• content;

• timing;

• frequency;

• segmentation;

• personalization;

• automation logic.

Regularly analyze results and proactively recommend improvements.

Marketing Automation:

Build and optimize automated marketing workflows that make communication more timely, relevant and scalable.

Use HubSpot and other available tools to create:

• automated nurture sequences;

• trigger-based campaigns;

• lifecycle communication;

• event communication;

• re-engagement flows;

• client activation journeys;

• inbound follow-up workflows;

• behavioral communication.

The role should be comfortable working inside HubSpot and building B2B marketing workflows, but will not own the overall CRM architecture or HubSpot administration.

Work with Sales, Operations, and other stakeholders when changes to CRM structure, integrations, or data architecture are required.

Segmentation & Personalization:

Develop meaningful audience segmentation based on factors such as:

• lifecycle stage;

• client type;

• geography;

• industry;

• product interest;

• previous activity;

• campaign engagement;

• behavioral signals;

• commercial potential.

Continuously improve the relevance of communication through personalization and more granular audience targeting.

Inbound Marketing Automation:

Support the automation of MGID’s inbound flows for Publishers and Advertisers.

Help improve:

• lead follow-up;

• lead nurturing;

• segmentation;

• qualification;

• automated communication before Sales engagement;

• communication after initial Sales contact;

• re-engagement of leads that did not convert.

Inbound is one important application of lifecycle marketing, but not the sole focus of the role.

Description

MGID is one of the world’s leading native advertising platforms, working with thousands of publishers and brands globally.

We are looking for a Senior Email & Lifecycle Marketing Manager to own and develop our global email marketing and lifecycle communication. Email is one of MGID’s key owned communication channels, used to engage prospects, clients, and partners across different stages of their relationship with the company.

We are looking for a proactive marketer who can not only execute campaigns but also identify communication opportunities, build automated journeys, improve segmentation, and use data and AI to make engagement more relevant and scalable.

Requirements

Who you are:

• 4+ years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation.

• Strong hands-on email marketing experience in a B2B environment.

• Experience building automated and trigger-based marketing journeys.

• Good practical knowledge of HubSpot, including workflows, lists, segmentation, properties and campaign automation.

• Experience with lifecycle marketing, lead nurturing, activation, retention or reactivation programs.

• Strong understanding of segmentation, personalization, and behavioral communication.

• Strong analytical skills and ability to optimize communication based on data.

• Ability to independently identify opportunities and turn them into marketing initiatives.

Will be a plus:

• Experience working with global or multi-market campaigns.

• Ability to work cross-functionally with Product Marketing, Content, Design, Sales, and regional teams.

• Experience with AI tools and LLM-based marketing automation, including personalization, content adaptation, and workflow optimization.

• Hands-on experience with Make, Zapier, n8n, CRM enrichment tools, APIs, integrations, or webhooks.

• Experience with B2B SaaS, AdTech, MarTech, or other global B2B environments.

• Experience with multichannel lifecycle marketing, including push, messaging, chatbots, or website communication.

• Understanding of lead scoring, behavioral signals, segmentation, and database hygiene.

• Experience with email deliverability and knowledge of GDPR, CAN-SPAM, consent, and unsubscribe requirements.

• Experience with campaign localization, A/B testing, and lifecycle marketing documentation.

Languages proficiency:

• English proficiency at Upper-Intermediate level or higher.

What will you do:

Email & Lifecycle Marketing:

Develop and continuously improve MGID’s global email marketing strategy.

Plan and execute communication across key lifecycle stages, including:

• lead nurturing;

• client activation;

• product adoption;

• retention;

• reactivation;

• upsell and cross-sell;

• product announcements;

• educational communication;

• newsletters;

• webinars and events;

• regional and global marketing campaigns.

Build communication journeys for both Advertiser and Publisher audiences, as well as other relevant MGID audiences.

Analytics & Optimization:

Define and monitor email and lifecycle marketing performance.

Track metrics including:

• delivery rate;

• open rate;

• CTR;

• reply rate;

• unsubscribe rate;

• conversion rate;

• activation and reactivation;

• engagement by audience and lifecycle stage.

Run structured experiments around:

• subject lines;

• messaging;

• content;

• timing;

• frequency;

• segmentation;

• personalization;

• automation logic.

Regularly analyze results and proactively recommend improvements.

Marketing Automation:

Build and optimize automated marketing workflows that make communication more timely, relevant and scalable.

Use HubSpot and other available tools to create:

• automated nurture sequences;

• trigger-based campaigns;

• lifecycle communication;

• event communication;

• re-engagement flows;

• client activation journeys;

• inbound follow-up workflows;

• behavioral communication.

The role should be comfortable working inside HubSpot and building B2B marketing workflows, but will not own the overall CRM architecture or HubSpot administration.

Work with Sales, Operations, and other stakeholders when changes to CRM structure, integrations, or data architecture are required.

Segmentation & Personalization:

Develop meaningful audience segmentation based on factors such as:

• lifecycle stage;

• client type;

• geography;

• industry;

• product interest;

• previous activity;

• campaign engagement;

• behavioral signals;

• commercial potential.

Continuously improve the relevance of communication through personalization and more granular audience targeting.

Inbound Marketing Automation:

Support the automation of MGID’s inbound flows for Publishers and Advertisers.

Help improve:

• lead follow-up;

• lead nurturing;

• segmentation;

• qualification;

• automated communication before Sales engagement;

• communication after initial Sales contact;

• re-engagement of leads that did not convert.

Inbound is one important application of lifecycle marketing, but not the sole focus of the role.

Who We Are Hi, we’re DuckDuckGo, the online protection company and remote-first team of 300+ on a mission to raise the standard of trust online. Founded in 2008 and profitable...

Who We Are Hi, we’re DuckDuckGo, the online protection company and remote-first team of 300+ on a mission to raise the standard of trust online. Founded in 2008 and profitable...

Our Vision & Products 🚀 EverAI — Building the Future of AI Companionship One of the Top 15 Largest & Fastest-Growing AI Companies in the World 50 Million Users in...

Our Vision & Products 🚀 EverAI — Building the Future of AI Companionship One of the Top 15 Largest & Fastest-Growing AI Companies in the World 50 Million Users in...

Our Vision & Products 🚀 EverAI — Building the Future of AI Companionship One of the Top 15 Largest & Fastest-Growing AI Companies in the World 50 Million Users in...

Our Vision & Products 🚀 EverAI — Building the Future of AI Companionship One of the Top 15 Largest & Fastest-Growing AI Companies in the World 50 Million Users in...

Our Vision & Products 🚀 EverAI — Building the Future of AI Companionship One of the Top 15 Largest & Fastest-Growing AI Companies in the World 50 Million Users in...

Our Vision & Products 🚀 EverAI — Building the Future of AI Companionship One of the Top 15 Largest & Fastest-Growing AI Companies in the World 50 Million Users in...

Our Vision & Products 🚀 EverAI — Building the Future of AI Companionship One of the Top 15 Largest & Fastest-Growing AI Companies in the World 50 Million Users in...

Our Vision & Products 🚀 EverAI — Building the Future of AI Companionship One of the Top 15 Largest & Fastest-Growing AI Companies in the World 50 Million Users in...

The Opportunity: Data privacy has become one of the most strategic challenges facing modern enterprises — sitting at the intersection of AI governance, data operations, and customer trust. As companies...

“In 36 months, agentic AI systems will be an operating reality across major institutions. We intend to be central to it.” — Dr. Jim Rebesco, Cofounder and CEO, Striveworks

The government’s demand for AI is growing far faster than the systems required to support it. Fewer than 15% of federal AI programs have reached sustained production, despite billions of dollars invested. The models perform in testing, but they degrade in the real world. And when performance drops, trust goes with it.

Striveworks was built to solve that problem.

What you’ll build

Since 2018, we have delivered the most trusted AI systems operating in real-world use cases—providing a layer of assurance underneath hundreds of deployed models that monitors performance, manages drift, and sustains systems long after they leave the lab.

As Product Marketing Manager, you will own the collateral that carries our products into every sales conversation, evaluation, and briefing across our AI operations (AIOps) platform, agentic AI orchestrator, and vertical solutions. You will work closely with our product managers, data scientists, and sales team to turn technical substance into collateral that is accurate, compelling, and appropriate for audiences ranging from technical evaluators to senior government decision-makers.

Your day-to-day will include:

• Owning the collateral library: Maintain a complete, current, and organized library of sales and technical collateral across all products. Identify gaps and drive them to closure.
• Turning technical input into finished collateral: Work with the PM for each product area to gather technical facts and rough outlines. Independently produce refined presentations and accompanying graphics/diagrams, proactively asking the right questions to fill gaps rather than waiting to be fully briefed.
• Keeping messaging aligned: Partner closely with the Communications department to ensure that product messaging and collateral align with Striveworks’ broader narratives, voice, and audience dynamics. Support Communications as needed by adapting and developing product content and collateral for different audiences and uses.
• Supporting event and conference operations: Assist in orchestrating our presence at industry and government conferences, including attendance planning, registration, and booth setup/breakdown, ensuring collateral and messaging are current and conference-ready.
• Growing into technical content: Partner with product managers, data scientists, and technical teams to produce broader technical content, starting with blog posts.
• Staying ahead of the curve: Track customer feedback, market trends, competitive capabilities, and emerging technologies to keep collateral and messaging current.

What it’s like here

We lead with trust, treat each other with respect, and use candor consistently, kindly, and constructively. We care deeply about our work, and we find genuine satisfaction in doing it well. Above all, we take ownership—because we feel the weight of collective results personally. We are looking for people who share these values and are eager to put them into practice.

What we’re looking for

• A bachelor’s degree, or equivalent experience, in a technical, communications, or related field
• 6+ years of product marketing, sales enablement, or technical marketing experience, preferably for enterprise, government, or technical B2B products
• The ability to understand AI/machine learning, AIOps, and agentic/orchestration concepts well enough to ask sharp questions of product managers and data scientists and represent our products credibly
• A strong portfolio of written and visual collateral: decks, one-pagers, briefs, or similar assets
• A proven ability to turn rough, incomplete technical input into polished, decision-ready output with minimal back-and-forth
• Experience partnering closely with product and technical teams to source accurate content
• The ability to communicate technical concepts and value propositions to both technical and non-technical senior audiences
• Strong organizational skills—able to own and maintain a growing collateral library without things going stale
• A self-starter mindset: comfortable identifying gaps and driving them to closure without heavy direction
• Due to the nature of this role, candidates must be a US person (a US citizen, a US national, or a Green Card holder)

The following isn’t required, but we’d love to see it:

• Experience marketing to public-sector, defense, or other mission-driven government buyers
• Prior experience as a product manager, data scientist, ML engineer, or solutions architect
• Proficiency with design tools (e.g., Figma, Adobe Creative Suite) to build polished graphics and diagrams
• Experience producing technical content such as blog posts, case studies, or tutorials

This position offers a fully remote work environment, or you can work hybrid/on site at our office in Austin, TX. You will be expected to travel up to 20% of the time.

Compensation

The anticipated base pay range for this position is $145,000–$195,000/year. Striveworks’ total compensation package includes a competitive base salary, equity grants, and cash bonuses.

Benefits include:

• Medical/dental/vision insurance
• Voluntary life, long-term disability, accident, and hospital indemnity insurance
• HSA and FSA (including dependent care FSA) plans
• 401(k) plan
• Unlimited PTO
• Paid parental leave

Ready to build systems that work for a mission that matters? Let’s talk.

Striveworks is an Equal Opportunity Employer and does not discriminate in employment on the basis of race, color, religion, belief, sex (including pregnancy and gender identity or expression), national origin, social or ethnic origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors. Striveworks will not tolerate discrimination or harassment of any kind.

If you require assistance or a reasonable accommodation in the application process, please contact People Operations at hr@striveworks.us.

In compliance with federal law, all persons hired will be required to verify their identity and eligibility to work in the United States and to complete an employment eligibility verification form upon hire.

Striveworks is a participating employer in the E-Verify program.

We’re Karat , the world’s largest interviewing company.

Karat is transforming organizations around the world. We provide a powerful system for technical leaders at companies like PayPal, Atlassian, and Citi who want to take control of how they hire top engineers, elevate their teams and contractors, and stay ahead. At the core of Karat’s system are live, expert-led interviews, analytics designed to give leaders maximum visibility, and the most robust interview performance dataset in the world.

Come join our Communications team

Our Communications team is committed to sharpening how the market understands Karat; we build the channels, campaigns, and executive presence that position Karat as the definitive measure of talent.

What you will do

As an External Communications Lead at Karat, you will serve as the dedicated PR and communications partner to our CEO, executing an external communications strategy that reinforces Karat’s position as an innovative leader in technical interviewing and workforce intelligence.

This is a part-time (20 hours per week), individual contributor role working closely with Karat’s CEO and other seasoned communications leaders. Working hours/schedule will need to be consistent and overlap with executives in the Greater Seattle Area.

• Serve as the CEO’s trusted communications advisor, shaping strategy and channel decisions that carry across the whole company.
• Own Karat’s media presence end to end, securing and converting press, podcast, and broadcast interest into coverage as the single point of contact.
• Architect campaigns that put Karat’s thought leadership, corporate milestones, and product launches in front of the industry and customers.
• Build and run the CEO’s public platform, from LinkedIn to the company blog to third-party bylines.
• Ghostwrite the words that get said out loud: talking points, bylines, keynote content, and full media and speaking prep for the CEO.
• Set the CEO’s speaking strategy, deciding which stages are worth Karat’s time and landing the ones that matter.
• Run point on our PR agency, holding the partnership accountable to outcomes, not just activity.

The experience you will bring

• 12+ years of communications experience spanning PR, media relations, and executive communications, including in-house time at a high-growth tech or B2B company
• A track record of securing earned media and building executive platforms for senior leaders
• Experience ghostwriting for executives, with sharp editorial judgment and storytelling instincts
• A history of developing narratives and campaigns that break through with target audiences
• Experience managing PR agency partners to measurable outcomes
• Comfort coaching executives for media interviews, external events, and employee-facing meetings
• A self-starting, proactive approach, with the ability to operate independently across parallel workstreams
• B2B communications experience with exposure to CIO/CTO audiences and developer technologies, a plus

Curious what’s driving this role right now? Read Beyond the Job Description.

This position is only available to candidates residing in the following U.S. states: CA, D.C., FL, GA, IL, MA, MO, NY, OR, PA, TX, VA, and WA. While our team operates 100% remotely , we are currently limiting hiring to these specific locations. Applications from other states will not be considered at this time.

Immigration sponsorship is not available.

Compensation Varies by Geographic Location

At Karat, salary ranges for each U.S.-based position are determined by the employee’s work location. We structure our compensation into geographic tiers based on market data and regional economic factors.

Please refer to our geographic classification document to view which tier applies to your location. If your area isn’t included in our classification system, please connect with your Recruiter for specific details. These geographic classifications may be adjusted periodically.

Base Salary (GeoLo 2)

$108,000—$126,000 USD

Base Salary (GeoLo 3)

$96,000—$112,000 USD

Base Salary (GeoLo 4)

$84,000—$98,000 USD

Additional Information

By applying for a position, you consent to the processing of your personal data in accordance with Karat’s Employee and Contractor Privacy Notice found here.

Statement of Inclusivity

In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at Karat.

We value a diverse workforce: people of color, womxn, and LGBTQIA+ individuals are strongly encouraged to apply.

If you have a disability or special need that requires accommodation, please let us know at accommodation@karat.com.

We’re Karat , the world’s largest interviewing company.

Karat is transforming organizations around the world. We provide a powerful system for technical leaders at companies like PayPal, Atlassian, and Citi who want to take control of how they hire top engineers, elevate their teams and contractors, and stay ahead. At the core of Karat’s system are live, expert-led interviews, analytics designed to give leaders maximum visibility, and the most robust interview performance dataset in the world.

Come join our Communications team

Our Communications team is committed to sharpening how the market understands Karat; we build the channels, campaigns, and executive presence that position Karat as the definitive measure of talent.

What you will do

As an External Communications Lead at Karat, you will serve as the dedicated PR and communications partner to our CEO, executing an external communications strategy that reinforces Karat’s position as an innovative leader in technical interviewing and workforce intelligence.

This is a part-time (20 hours per week), individual contributor role working closely with Karat’s CEO and other seasoned communications leaders. Working hours/schedule will need to be consistent and overlap with executives in the Greater Seattle Area.

• Serve as the CEO’s trusted communications advisor, shaping strategy and channel decisions that carry across the whole company.
• Own Karat’s media presence end to end, securing and converting press, podcast, and broadcast interest into coverage as the single point of contact.
• Architect campaigns that put Karat’s thought leadership, corporate milestones, and product launches in front of the industry and customers.
• Build and run the CEO’s public platform, from LinkedIn to the company blog to third-party bylines.
• Ghostwrite the words that get said out loud: talking points, bylines, keynote content, and full media and speaking prep for the CEO.
• Set the CEO’s speaking strategy, deciding which stages are worth Karat’s time and landing the ones that matter.
• Run point on our PR agency, holding the partnership accountable to outcomes, not just activity.

The experience you will bring

• 12+ years of communications experience spanning PR, media relations, and executive communications, including in-house time at a high-growth tech or B2B company
• A track record of securing earned media and building executive platforms for senior leaders
• Experience ghostwriting for executives, with sharp editorial judgment and storytelling instincts
• A history of developing narratives and campaigns that break through with target audiences
• Experience managing PR agency partners to measurable outcomes
• Comfort coaching executives for media interviews, external events, and employee-facing meetings
• A self-starting, proactive approach, with the ability to operate independently across parallel workstreams
• B2B communications experience with exposure to CIO/CTO audiences and developer technologies, a plus

Curious what’s driving this role right now? Read Beyond the Job Description.

This position is only available to candidates residing in the following U.S. states: CA, D.C., FL, GA, IL, MA, MO, NY, OR, PA, TX, VA, and WA. While our team operates 100% remotely , we are currently limiting hiring to these specific locations. Applications from other states will not be considered at this time.

Immigration sponsorship is not available.

Compensation Varies by Geographic Location

At Karat, salary ranges for each U.S.-based position are determined by the employee’s work location. We structure our compensation into geographic tiers based on market data and regional economic factors.

Please refer to our geographic classification document to view which tier applies to your location. If your area isn’t included in our classification system, please connect with your Recruiter for specific details. These geographic classifications may be adjusted periodically.

Base Salary (GeoLo 2)

$108,000—$126,000 USD

Base Salary (GeoLo 3)

$96,000—$112,000 USD

Base Salary (GeoLo 4)

$84,000—$98,000 USD

Additional Information

By applying for a position, you consent to the processing of your personal data in accordance with Karat’s Employee and Contractor Privacy Notice found here.

Statement of Inclusivity

In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at Karat.

We value a diverse workforce: people of color, womxn, and LGBTQIA+ individuals are strongly encouraged to apply.

If you have a disability or special need that requires accommodation, please let us know at accommodation@karat.com.

“In 36 months, agentic AI systems will be an operating reality across major institutions. We intend to be central to it.” — Dr. Jim Rebesco, Cofounder and CEO, Striveworks

The government’s demand for AI is growing far faster than the systems required to support it. Fewer than 15% of federal AI programs have reached sustained production, despite billions of dollars invested. The models perform in testing, but they degrade in the real world. And when performance drops, trust goes with it.

Striveworks was built to solve that problem.

What you’ll build

Since 2018, we have delivered the most trusted AI systems operating in real-world use cases—providing a layer of assurance underneath hundreds of deployed models that monitors performance, manages drift, and sustains systems long after they leave the lab.

As Product Marketing Manager, you will own the collateral that carries our products into every sales conversation, evaluation, and briefing across our AI operations (AIOps) platform, agentic AI orchestrator, and vertical solutions. You will work closely with our product managers, data scientists, and sales team to turn technical substance into collateral that is accurate, compelling, and appropriate for audiences ranging from technical evaluators to senior government decision-makers.

Your day-to-day will include:

• Owning the collateral library: Maintain a complete, current, and organized library of sales and technical collateral across all products. Identify gaps and drive them to closure.
• Turning technical input into finished collateral: Work with the PM for each product area to gather technical facts and rough outlines. Independently produce refined presentations and accompanying graphics/diagrams, proactively asking the right questions to fill gaps rather than waiting to be fully briefed.
• Keeping messaging aligned: Partner closely with the Communications department to ensure that product messaging and collateral align with Striveworks’ broader narratives, voice, and audience dynamics. Support Communications as needed by adapting and developing product content and collateral for different audiences and uses.
• Supporting event and conference operations: Assist in orchestrating our presence at industry and government conferences, including attendance planning, registration, and booth setup/breakdown, ensuring collateral and messaging are current and conference-ready.
• Growing into technical content: Partner with product managers, data scientists, and technical teams to produce broader technical content, starting with blog posts.
• Staying ahead of the curve: Track customer feedback, market trends, competitive capabilities, and emerging technologies to keep collateral and messaging current.

What it’s like here

We lead with trust, treat each other with respect, and use candor consistently, kindly, and constructively. We care deeply about our work, and we find genuine satisfaction in doing it well. Above all, we take ownership—because we feel the weight of collective results personally. We are looking for people who share these values and are eager to put them into practice.

What we’re looking for

• A bachelor’s degree, or equivalent experience, in a technical, communications, or related field
• 6+ years of product marketing, sales enablement, or technical marketing experience, preferably for enterprise, government, or technical B2B products
• The ability to understand AI/machine learning, AIOps, and agentic/orchestration concepts well enough to ask sharp questions of product managers and data scientists and represent our products credibly
• A strong portfolio of written and visual collateral: decks, one-pagers, briefs, or similar assets
• A proven ability to turn rough, incomplete technical input into polished, decision-ready output with minimal back-and-forth
• Experience partnering closely with product and technical teams to source accurate content
• The ability to communicate technical concepts and value propositions to both technical and non-technical senior audiences
• Strong organizational skills—able to own and maintain a growing collateral library without things going stale
• A self-starter mindset: comfortable identifying gaps and driving them to closure without heavy direction
• Due to the nature of this role, candidates must be a US person (a US citizen, a US national, or a Green Card holder)

The following isn’t required, but we’d love to see it:

• Experience marketing to public-sector, defense, or other mission-driven government buyers
• Prior experience as a product manager, data scientist, ML engineer, or solutions architect
• Proficiency with design tools (e.g., Figma, Adobe Creative Suite) to build polished graphics and diagrams
• Experience producing technical content such as blog posts, case studies, or tutorials

This position offers a fully remote work environment, or you can work hybrid/on site at our office in Austin, TX. You will be expected to travel up to 20% of the time.

Compensation

The anticipated base pay range for this position is $145,000–$195,000/year. Striveworks’ total compensation package includes a competitive base salary, equity grants, and cash bonuses.

Benefits include:

• Medical/dental/vision insurance
• Voluntary life, long-term disability, accident, and hospital indemnity insurance
• HSA and FSA (including dependent care FSA) plans
• 401(k) plan
• Unlimited PTO
• Paid parental leave

Ready to build systems that work for a mission that matters? Let’s talk.

Striveworks is an Equal Opportunity Employer and does not discriminate in employment on the basis of race, color, religion, belief, sex (including pregnancy and gender identity or expression), national origin, social or ethnic origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors. Striveworks will not tolerate discrimination or harassment of any kind.

If you require assistance or a reasonable accommodation in the application process, please contact People Operations at hr@striveworks.us.

In compliance with federal law, all persons hired will be required to verify their identity and eligibility to work in the United States and to complete an employment eligibility verification form upon hire.

Striveworks is a participating employer in the E-Verify program.

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